Notes from people who actually run trips.
Practical writing on tours, rentals, guest comms and the AI workflows that pay back their setup time.
Menu descriptions that actually sell (and the words to stop using)
Most menus read like a Google-translated laundry list. Here's the description shape that lifts sell-through on the dishes with the best margin.
More posts
- ReviewsMay 30, 2026
Review responses that protect the brand (and lift the star average)
The reply to a 1-star review does more damage than the review itself if you get it wrong. Here's the response shape the top operators use.
6 min read - Guest commsMay 12, 2026
The confirmation email that cuts no-shows
The email between booking and arrival does more work than any follow-up. Here's the shape that turns a coin-flip booking into a sure-thing cover.
5 min read - EventsApril 24, 2026
Private events are your highest-margin cover, and most restaurants are leaving them on the table
A single private event can outperform a full Friday service. Here's the proposal shape that closes on the first email.
5 min read - MarketingApril 5, 2026
Why your Google, Yelp and TripAdvisor listings are the only marketing that compounds
Instagram decays. Paid ads decay. A great review from year one is still working for you in year five. Here's how to earn more of them.
6 min read